SURVEILLANCE & CCTV SYSTEM:
The term closed-circuit television (CCTV) describes video surveillance that is not openly transmitted, otherwise known as surveillance systems used for security purposes in airports, stores, banks, hotels, hospitals military installations and elsewhere.
Surveillance cameras are video cameras used for the purpose of observing an area. They are often connected to a recording device or IP network, and may be watched by a security guard or law enforcement officer.
Facial recognition is a biometric software application capable of uniquely identifying or verifying a person by comparing and analyzing patterns based on the person’s facial contours. Facial recognition is mostly used for security purposes, though there is increasing interest in other areas of use.
Footfall is an essential metric for shopping mall to understand shoppers’ behavior, preference and visit pattern within the mall compound. With an increase of understanding on how visitors travel from one area to another area, it gives management strong points in devising traffic flow strategies that will push the visitors to desired pathway. The system can help you to predict and plan the marketing events, shop positions and justify the rental rates for its tenants.
Uses colors to show the areas with most movement. It lets you optimize the distribution of merchandise and learn about the needs, preferences and habits of the segment or customer, etc.
Using this Zone Analytics report, users will be able to have quantifiable figures of each zone. Based on the counts, management can use the report to justify the rental rates based on the sales opportunities generated from the visitor flows
Which provides statistics on occupancy by time of day, day of the week, etc. This lets you analyze purchasing habits, etc.